The pimples are clearing for Google as they rapidly develop from it’s teenage years to adulthood. For those who care and have followed the progress of the search giant you will have noticed that from it’s inception in 1995 to mid-late Norties Google developed and improved it’s algorithms to deliver us the searcher what the algorithm believes will be what it is that we are looking for.
Delivering search results for Google was a mechanical and automated process and the crowds were happy, but Google wasn’t. Social engagement was growing and the crowds were turning to Facebook and Twitter. Here they were greeted with the absolute latest news, relevant to their interest and endorsed by their peers. WOW, that’s what search is all about.
So Google adapts and introduces Caffeine Algorithm to deliver real time results, to give users snapshopts of pages they may want to view and introduces the +1 button followed by Google+ to let the crowds interact and and endorse their results. Yes! That’s what we want.
Understanding the whole concept is easy. Real people decide what is relevant and will share it if they believe it will benefit their peers.
So why is it that now, more and more people in Real estate social media marketing employ an automated solution to delivering their content? On a daily basis I see Facebook updates which only stream new listings, or Twitter feeds that repeat the same links in a never ending loop. We are killing social engagement by automating our communications.
In todays social environment, the crowds control who they follow/listen to. Real Estate Agents that can interact with the crowds on a personal basis have a massive advantage, they will understand what their audience wants, they will build a relationship with their audience and become their peer. How can you achieve this when you rely on automation that can not deliver real time responses to crowds that demand just that.
Start slow and build your level of interaction, I’m not saying “Don’t Automate” I’m just saying “Automate Less” and make your communications more personal by increasing your interaction.
Real Estate Video SEO, VSEO, Optimizing Video for Search
It’s important that when we embrace new technology we do it right. Real estate videos are becoming more and more popular. Great? Well it is. But only if it’s done right.
There is much to consider when you decide to embrace video marketing for your real estate office and/or for your sellers online property marketing. In this article I would like to share some tips about optimizing your video content for search engines, real estate video SEO, aka VSEO.
The 4 steps to a succesfull real estate video SEO campaign are simple;
Select an Impressive Thumbnail – The thumbnail is a screen shot of your real estate video. It is what is displayed on web pages. You should review every second of your video and choose a frame which is the most compelling.
Host your video – Your own website and blogs are obvious places to host your video, however the most obvious place on the web to host your real estate video is youtube. Youtube videos have the best chance of high ranking in search engines. There are however other sites where you can host your video. Some of these are listed below;
- Hulu: premium programming from the leading content companies, mostly TV and movies.
- Metacafe: short entertainment videos.
- Videojug: how-to videos, expert advice and tutorials.
- Vimeo: a community of positive individuals with a wide range of video interests.
- Google Videos, Yahoo! videos: online video platforms by major search engines.
Describe your video – It is impossible for search engines to understand what your video is about without it have the appropriate attributes. All videos loaded to Youtube should include:• Video Title Tag – A short descriptive and optimized headline which best summarizes the content of your real estate video
- Video Description Tag – A more eloborate description up to about 160 words. Emphasis should be made to include all keywords selected for marketing your video
- Video Tags – Much like keyword and phrase tags, just use the words and phrases you think people will use to find your video.
Broadcast your Real Estate Video – Last but certainly not least, your real estate video needs to be promoted, this should be done accross every platform you have access to like your facebook page and twitter profile, to your blog and agency website. Most real estate portals accept video as part of your online real estate marketing requirement. Setting up a youtube channel is also certainly an option you should consider if video is to be become an integral part of your real estate marketing.